We used to read about new algorithm updates from Google like clockwork every couple of months. These updates were intended to improve Google’s ranking for search terms as well as other pages on Google web. The changes were significant enough to cause most advertisers to start looking at alternate sources of revenue, such as keyword ads, AdWords, etc. But not everyone was hit. Google continued to list banner ads as the most profitable way to display ads to their users. This was a strategic move by Google to preserve their search marketing revenue even though banner ads aren’t as good of a ROI for publishers. That strategy has, once again, changed.
Looking for ways to pay-per-click without having to invest heavily in the Google Ads platform? Then, you’ll want to read what experts have to say about this option. This article is where the full potential of pay-per-click and SEO can be realized.
Three Key Points:
There are three key points in particular:
First, keyword research is a must when it comes to pay-per-click. While some vendors claim that you can set up your AdWords account and have it run for you, in reality, you need to sit down with a good, clean spreadsheet, and set up the bid and budget for your ads. Here are some suggestions on how to do this.
Second, be sure that your AdWords account is updated with the best possible targeting options. Marketers often overlook targeting options such as age range, gender, marital status, kids in the home, and so forth, but these are all extremely important for more lucrative marketing campaigns.
Third, it is important to keep track of the return on investment of your AdWords campaign. This is especially important if you have a large budget, such as the ones you might have for pay-per-click. All businesses should monitor ROI and adjust their campaigns accordingly.
How Is Pay-Per-Click Marketing Different Than SEO?
Pay-per-click marketing is certainly not SEO. SEO is really about keyword-optimized web pages and pages with quality content. Pay-per-click marketing is primarily about quality traffic. So, you could say that search engine optimization (SEO) is a plus for pay-per-click marketing.
However, pay-per-click marketing can also be a plus if it means getting the traffic you need to get your ad on the first page of the Google search results for relevant keywords. On the other hand, SEO is a plus if you are able to command great quality traffic, or if you are getting solid organic traffic to your site.
SEO has many benefits, including increasing the quantity and quality of the traffic coming to your website. SEO is different from pay-per-click marketing because of the whole idea of inbound marketing: putting your company’s site on the first page of the search results for relevant keywords.
How to do SEO of Google Ads:
SEO is an essential aspect of any advertising, due to its effectiveness. Google is the biggest platform and it provides the right framework to build an effective website, to build an effective online business and to increase brand awareness, without spending a penny. You should provide proper SEO services to get top ranking in Google and increase revenue.
Over the years we have learnt the process of SEO and we feel very confident about it. So, we have taken help of this guide for SEO of Google Ads. First of all, let us understand the role of Google Ads in the way it functions. Google provides a great opportunity for business in form of these ads. Google Adwords provides the opportunity for businesses to reach out to more customers. Moreover, Google Adwords is also easy to understand and we have put together a few points that help us to understand the SEO of Google Ads and how it can benefit us.
Competitive placement is very important for your adverts to be displayed in the top spot of the search result.
Search optimization is very important for your Adverts to be displayed in the top spot of the search result.
Google provides some tools that help you to get better ranking and save your money.
How to find the correct ad
You can easily get the right Ad by following the below steps:
- Choose the type of Ad you would like to use
- Set the budget for your Ad.
- Set the criteria for the Ad type.
- Set the impression size for your ad.
- Choose the location of your Ad
You have two options to choose the correct ad by the right criteria and budget.
It is not necessary to create three different ad types for a particular keyword. Use just one ad type.
The location of your ad also helps you to choose the right Ad. Google automatically adjusts the location according to the actual population.
If your ad is displayed in the United States, but there is a significant population of users in Germany, then the ad should be displayed in Germany instead.
If the above is not the case, then the ad should be displayed in the right location.
How to get the appropriate Ad
- The first step is to choose the ad type.
- Choose the keyword you want to target.
- To increase the ranking and CTR, we should choose the Ad with correct keywords. You can find the keyword you want to use on the website of Google Ads.
- If you want to start the campaign with one ad, you can start by going to the design page of Google Ads.
- You can see the desired Ad type by using a search engine.
- Choose the option of the same keyword.
- Apply the plan according to your requirements.
- Click to review your plan and start the campaign.
SEO of Google Ads checklist
Here are few steps you have to take to get better ranking and CTR of your Google Ads.
Maximize your ads budget
According to the theory of quality and quantity, the ad campaign is most powerful when the budget of the advertising program is as large as it needs to be, when it can attract as many people as it can and when it can reach the target audience at high frequencies.
- Do not restrict the ad to a particular demographic group. If it is a good fit with the target group, you can put it up.
- Check the potential competitors of the keyword you want to target.
- When you run an Ad campaign, you should consider the likelihood of the keyword to find on the search engine.
Know the goal of your campaign
A goal of a campaign is to reach the audience as close to the website of the advertiser as possible. For example, if the goal is to increase the ranking, then the ad should be on the top of the search engine. You can find the goal in the ad’s criteria.
Associate with relevant publications
The keywords and text that you put in the Ad should be matched with the content of a corresponding publication. The best publications for your target audience can be found in the publications your website has the best share. The best outlet for linking with relevant sources is all the social media websites. The ultimate goal of social media is to build your brand, to publish the useful content and to share your products and services. You should also pay attention to the language you choose. Make sure that the audience is able to understand your targeted language and that the key words you use for your Ad are also relevant to the audience you want to attract.
A quality Google Ad should appear in the organic ranking. You can place Ad on Google Home Page. The Search Engine Ranking Factors help you to find the appropriate Ad. You have to follow the Search Engine Ranking Factors checklist to check if your Ad has a high probability of appearing in the search results. Your content and imagery should be good. Have something that can catch the readers’ attention.