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Professional SEO Agency

What Exactly is a Professional SEO Agency?

A professional SEO agency has a whole team of talented individuals working hard to help business grow, but what do these professionals do? The process of building an effective SEO campaign, from start to finish, begins with research. A professional SEO agency can conduct competitive analysis to identify current competitors in your niche and what they do to connect with your customers. This allows the agency to target different audiences with unique content to help you build a website that directly answers your client’s audience needs.

Why to Choose a Professional SEO Agency?

Whether you know it or not, you’re using search engine optimization all the time, but you might not know that it’s you who is making your website less visible to potential customers. If you use a search engine, you have a certain goal: to make sure your website appears high in search results and ranks highly. And search engine optimization (SEO) is only one way you can do that. There are many ways, but the main things to focus on are

1) keyword selection and

2) on-page optimization.

Choosing a professional SEO agency isn’t easy. As you probably know, there are many SEO agencies out there vying for the same clients as well as a lot of these firms have low prices. But if you hire an SEO agency that doesn’t take into account the above-mentioned elements, then you can expect mediocre results. Sure, the cheapest SEO agency can guarantee that you’ll appear high in search results, but they might not be able to achieve this by putting in enough effort.

There’s a wide range of search engine optimization firms, and in most cases, the costs vary based on each company’s quality of work. Search Engine Journal conducted a survey to get a better grasp on the quality of these services, and they found that 75% of the search engine optimization agencies surveyed used negative keyword stuffing. Of the 24% that didn’t use negative keywords, the majority stated that they were “very satisfied” with the quality of their work. Those other search engine optimization companies that had negative keywords included:

  • We Work – 68%
  • Hired – 67%
  • Simply Measured – 60%
  • Jelly – 60%

But why pay the $300 to $2000 fees that the agencies charge when you can do it yourself? If you have the time and skills, it’s probably best for you to design and implement your own SEO strategy. Still, if you need a professional SEO agency due to shortage of time or any other reason, you should consider the following characteristics:

What are the Characteristics of a Professional SEO Agency?

Many SEO agencies call themselves internet marketing companies, but are they really involved in internet marketing? If not, what services does an SEO agency offer?

Here are a few characteristics of professional SEO agencies, according to Moz:

·        Quality Content

This means content that has value for their customers and is written from a “real SEO point of view.” Moz’s article mentions a new study that shows that people will only respond to recommendations when it comes from someone they trust, otherwise, the content will not be seen by enough people.

·        Minimal Errors

There are plenty of companies out there that will send an SEO agency thousands of extra links to their clients just to make sure the link will rank on page 1. While you don’t want to spend tons of money on this, if you find an agency that uses quality links, you can trust that your website will rank well on all relevant search engines.

·        Verified SEO Expert

It’s best to find an agency that can tell you why they are ranked #1 on certain search engines and how they will help you reach your specific goals. In most cases, getting this information from an SEO agency should result in better rankings and overall experience.

·        No Layoffs

The best SEO companies won’t ever lay off their workers to cut costs. The reason being is that they want to keep their employees loyal and working for the right reasons. They want the agency to continue to be successful.

·        Respect Your Time

Professional SEO agencies know what they are doing and make sure that they will have all the information you need to do your work for you, efficiently.

·        Lower Expenses

Organic search is much more expensive than paid search, but the benefit is you don’t need to hire expensive software to manage a website. You can have a website, without needing an accountant.

·        Costing Below $200

One of the things that an SEO agency should do is offer cheaper services than many other companies can. This means lower monthly services, less costly contract prices, and most importantly, no monthly setup fees.

What to Look for in a SEO Company?

This list could go on forever, but the important thing to remember is that while it can be difficult to find the right SEO company, once you do, you will have a much better experience.

Below are several questions that you should ask before working with an SEO company.

·        How Much Does the Company Cost?

If you are doing it on a budget, don’t choose a company that charges you thousands of dollars. You want a company that can give you a reasonable amount to work with.

·        Can You Provide Me with Some Research About Your Competitors?

If you don’t have any competitors, it is a major mistake to work with an SEO company that hasn’t done the legwork to find out what their competitors are doing and how to compete with them.

·        Does the SEO Company Know About These Things?

SEO is a broad field, so it’s a good idea to find an SEO company that has a comprehensive knowledge of your industry.

·        Is Your Website Even Available to Search Engines?

One of the biggest mistakes that companies make is that they don’t want to put their website on search engines. This is a huge mistake, as a lot of people use the internet for business and finding a company that will put their website on search engines is a huge win for the business.

·        What’s the Accuracy Rate of Their Service Reports?

You should find a company that will provide accurate, easy to read reports that will give you real insights into how your website is performing.

·        Do You Provide Specific Search Engine Optimization Advice?

The thing that companies usually do when they are looking for SEO companies is asking what advice they should be using to do their websites. Be wary of companies that won’t give you any advice.

·        What Best Practices Should You Be Following?

Most SEO companies have something called a standard best practice, but it’s still important that you find an SEO company that will follow these recommendations. For instance, some best practices call for changes to your website that will attract organic search results.

·        Will the SEO Company Contact My Customers to See How My Website Is Doing?

If you have customers who have complained about the way that your website performs in search results, it is a good idea to find a company that can reach out to them and offer them a solution.

·        Does Your SEO Company Take a Strict No Backlink Approach?

You don’t want to work with a company that has an “any link is good” stance, but if your competitor is doing this, and the SEO company is not, you might be looking at a loss of customers.

·        How Well Do You Understand Your Industry?

Search engines don’t tell you everything, and you should find a company that knows your industry. If they don’t, you will not be happy working with them.

·        Is There a Team that I Can Contact to Ask Questions or Provide Input?

Ask to speak to the entire SEO company team and not just a particular member of the team. A good SEO company will be able to explain SEO in simple terms.

·        Does Your SEO Company Guarantee Results?

This is an important question to ask, and you want to find a company that will guarantee results.

Conclusion

Choosing the right SEO company is a major part of SEO, and it’s one of the most important things that you can do to improve your website. So, be sure to take the time to do your research, read reviews, and meet with a few different companies.

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